The New Division of Labor.
The Workforce Lab is exclusively focused on solving the most complex challenges in revenue operations. Our approach is built on a simple but powerful principle: your best people direct the strategy; the workforce delivers the outcome.
Novosapien - The Architects of the System
Novosapien provides the foundational architecture and the productized, plug-and-play Digital Workforces that form the backbone of modern revenue operations.
Rebel Labs - The Elite Forging & Deployment Partner
Rebel Labs provides the specialized agentic engineering to both seamlessly deploy our productized solutions and to forge bespoke workforces for unique, mission-critical challenges.
Novosapien - The Architects of the System
Novosapien provides the foundational architecture and the productized, plug-and-play Digital Workforces that form the backbone of modern revenue operations.
Rebel Labs - The Elite Forging & Deployment Partner
Rebel Labs provides the specialized agentic engineering to both seamlessly deploy our productized solutions and to forge bespoke workforces for unique, mission-critical challenges.
Your Strategy, Autonomously Executed.
This model is designed to liberate your most valuable asset—your human team. By providing them with a dedicated, autonomous execution layer, we free them from the operational 'how' so they can focus exclusively on the strategic 'what' and 'why'.
Your Team: The Strategists
Freed from the burden of repetitive execution, your human experts are elevated to their highest purpose. They provide the strategic judgment, creative insights, and mission command that guide the entire operation.
- Define strategic objectives
- Provide creative solutions
- Make critical decisions
The Workforce: The Operators
Your bespoke Digital Workforce operates as a tireless, autonomous execution layer. It runs the complex, high-volume workflows with perfect consistency, learning and optimizing its performance 24/7 to achieve the mission you have set.
- Execute workflows 24/7
- Maintain perfect consistency
- Learn and optimize continuously
The Art of the Possible.
The Lab exists to answer a simple question:
What if you could...
...create a workforce that analyzes every sales call and customer interaction to identify patterns, predict churn, and deliver real-time coaching insights?
...forge a workforce that monitors your entire sales pipeline, identifies at-risk deals based on behavioral data, and autonomously launches intervention campaigns to save them?
...create an ideal customer profile discovery engine that analyzes your best customers and then builds a complete, autonomous outbound prospecting campaign to find more of them?
...deploy a closed-loop marketing workforce that analyzes ad spend, content performance, and lead quality to autonomously reallocate your budget in real-time to the highest-ROI activities?
Explore Our Other AI Workforces
Discover how our suite of specialized AI workforces can transform every aspect of your business operations.
Content Workforce
Generate high-quality blog posts, social media content, and marketing copy at scale with AI-powered content creation.
Learn more →Inbound Sales Workforce
Never lose an inbound lead again. Deploy an autonomous AI workforce that converts raw leads into qualified meetings 24/7.
Learn more →Frequently Asked Questions
What types of custom workforces can the Lab build?
The Lab specializes in complex, mission-critical revenue operations that require bespoke solutions. This includes enterprise deal desk automation, custom lead scoring models, multi-touch attribution systems, competitive intelligence gathering, account-based marketing orchestration, and any unique workflow that's core to your business but too complex for off-the-shelf solutions.
How long does it take to build a custom workforce?
The typical engagement follows a three-phase protocol over 8-12 weeks. Phase One (Strategic Intent) takes 1-2 weeks for discovery and blueprint creation. Phase Two (Build-Out) runs 4-6 weeks with bi-weekly sprint reviews. Phase Three (Deployment) takes 2-4 weeks for integration and handover. Timeline varies based on complexity and scope.
How is the Lab different from your standard workforces?
Our standard workforces (Content Creation, Inbound Sales) are productized solutions that solve common challenges across many businesses. The Lab creates entirely custom workforces for your unique, proprietary workflows. Think of it as the difference between buying enterprise software versus building a custom system tailored to your exact specifications.
What's required from our team during the build process?
Your team acts as the subject matter experts and strategic directors. During Phase One, we'll need 8-10 hours of your team's time for discovery sessions. Throughout Phase Two, expect 2-3 hours per sprint for reviews and feedback. Your involvement ensures the workforce perfectly captures your unique business logic and requirements.
Can the custom workforce integrate with our existing systems?
Yes. Integration is a core part of our build process. Whether you use Salesforce, HubSpot, Microsoft Dynamics, custom databases, or proprietary tools, we engineer the workforce to seamlessly connect with your tech stack. We handle API integrations, data mapping, and ensure secure, compliant data flow.
How do we measure ROI on a custom workforce?
During Phase One, we establish clear KPIs and success metrics specific to your mission. Common metrics include time-to-completion reduction (typically 80-95%), error rate decrease, throughput increase, cost per transaction, and revenue impact. We build monitoring dashboards so you can track performance in real-time.
What happens after the workforce is deployed?
After deployment, the workforce operates autonomously but includes monitoring and optimization capabilities. We provide a 30-day hypercare period for fine-tuning, comprehensive documentation, and training for your team. Optional ongoing support packages are available for continuous optimization and expansion.
Who owns the IP of the custom workforce?
You own the custom business logic and proprietary workflows we build for you. The underlying Novosapien architecture and core agent framework remain our IP, but the specific implementation, trained models, and your unique processes are yours. We sign comprehensive NDAs and IP agreements before beginning any work.
What if our needs change after deployment?
Custom workforces are built to be modular and adaptable. New agents can be added, existing ones can be retrained, and workflows can be modified. Many clients start with one mission and expand to adjacent use cases. The architecture we build is designed to grow with your business.
How do we know if the Lab is right for us?
The Lab is ideal if you have a complex, high-value workflow that's currently bottlenecking growth, requires significant manual effort from expensive resources, or represents a unique competitive advantage. If you're thinking 'we need to build something custom because nothing exists for this,' that's exactly what the Lab is for.