The problem
Stop Forcing Your Problem Into a Product That Almost Fits.
"Almost" is where your revenue leaks.
Off the shelf
Products solve the common revenue jobs. Yours isn't one of them.
The dev shop
Builds you something brittle, then leaves you the breakage.
Doing it by hand
The work that matters most stays on your plate, done manually.
What it is
So We Build the One That Fits.
The Lab builds you a real AI Workforce, a team of specialist AI Employees, shaped to your problem and held to the same standard as everything else we ship.
Not a product you work around. A workforce built around how you already work.
What it can do
What a Custom Workforce Can Do.
A few of the problems a custom workforce can take on.
Read every sales call
Reviews every call your team makes and surfaces the patterns, risks, and coaching no one has time to find.
Watch the whole pipeline
Tracks every open deal, flags the ones going cold, and drafts the play to win them back for your reps to send.
Find more of your best customers
Studies the accounts you already win, builds the profile, and runs the outreach to find their twins.
Close the loop on spend
Reads ad spend, content, and lead quality together, and tells you where the next pound should go.
How it works
How a Custom Build Works.
Same discipline as everything else we ship. Custom does not mean artisanal, and it does not mean slow.
01
Map
Map the problem
We sit with your team and your data, map the work that is costing you, and define the outcome the workforce has to hit.
02
Build
Build it alongside you
Our engineers build the workforce in the open, reviewing progress with you as it takes shape, so what ships is the thing you actually needed.
03
Embed
Embed and improve
We embed it into your business and hand it to your team to run. It learns from every outcome and gets sharper with use.
Why us
A Product Engine. And Builders Who Stay.
Most custom AI gives you a product or a service. The Lab gives you both.
Product-grade engineering, delivered by people who stay.
→ How Novosapien is builtThe product engine
NovoCortex builds your workforce on the same engine as our productised ones. You start from proven components, not a blank page.
The service that stays
Novolab scopes your problem, shapes the workforce to your requirements, and stays to run it. The whole engagement, not a handoff.
How you work together
Your Judgment. The Workforce's Execution.
You set the direction and make the calls. The workforce takes the work off your plate and runs it end to end.
It runs on your data. Inside your own systems, not a separate place to log in to.
FAQ
Questions.
What can the Lab build?
Any revenue workforce our productised catalogue does not already cover: the specific, high-value work that is core to how you make money. If you are thinking "someone needs to build this and nothing exists," that is the Lab.
How is this different from your productised workforces?
Inbound, Content, and Cold Outreach are built once and run for many businesses. A Lab workforce is built for your problem alone, on the same engineering and to the same standard.
How is this different from a dev shop or a consultancy?
A dev shop builds something bespoke and leaves. A consultancy advises and leaves. We build the workforce and stay to embed it, run it, and improve it. What you get is a working workforce, not a document.
What do you need from us?
Your team as the experts on the problem, access to the systems and data the workforce will work with, and sign-off at each stage. We bring the engineering.
Do we own what you build?
Your business logic and the way you work are yours. The Novosapien engineering underneath stays ours. We agree the specifics in writing before any work starts.
How long does it take?
Scoped per engagement. Because we build from proven components and rebuilding is cheap, it is fast, and you see progress as it is built, not at the end.
What does it cost?
Scoped to the workforce we build, not per seat or per user. Tell us the problem and we will scope it.
Do we stay in control?
Yes. Your team sets the outcome and signs off on what the workforce does. It runs the work. You keep the judgment.